Weather and Business – A Great Day For Selling

Okay, so it’s very hot weather and you want an ice cream. This may seem obvious, but what is less obvious is the distribution of the different types of ice cream sold in different weather conditions. For example, at mild temperatures, the sales of cone soft ice cream will be higher. However, when the weather starts to get really hot, people tend to look for something that can quench their thirst, such as popsicles, which are basically a stick-shaped drink.

Lager’s threshold is 73 degrees Fahrenheit, and when the temperature reaches this level, Lager’s sales begin to soar. Due to the large number of barbecues in the garden nowadays, sausages are also very popular in warm weather. Cold weather tends to increase sales of meat and potatoes, as well as soup and hot chocolate.

The Indian monsoon has led to a significant increase in umbrella sales and a large number of T-shirts and shorts are being purchased in Mediterranean resorts. As temperatures plummeted on a cold January night, millions of households pressed thermostats and turned on heating, increasing the loss of gas stations and power plants across the country. Therefore, when ordering power from various sources, the energy industry relies on medium-term weather forecasts to ensure they can meet any expected demand.

Farmers have to make important decisions based on the weather. They can spend tens of thousands of pounds on fertilizers and antifungal sprays. If it rains within about four to six hours of application, all benefits are lost and thousands of pounds are lost. Other problems that farmers may face are the occurrence of various pests and diseases, which can multiply under certain climatic conditions. For example, if the weather is hot and humid, potato blight occurs.

Some farmers use their intuition and experience to predict the weather, and more and more farmers are turning to science through the services of the Meteorological Bureau, or investing in establishing their own weather station to monitor rain, wind, temperature, pressure, etc.

Commercial aviation also clearly has to do with the climate. Aircraft flying from the United States to the United Kingdom look for strong air currents blowing from west to east at an altitude of about 30,000 feet, which is called a jet stream. Planes flying in the opposite direction will avoid the rapids. Therefore, the airspeed from east to west can be greatly accelerated! High altitude temperatures also affect engine efficiency, so reliable temperature data is essential. Taking full advantage of the weather can save the global airline industry hundreds of millions of pounds (or US dollars) every year.

The water industry is another industry that is clearly influenced by the climate. During dry periods, measures must be taken to protect the water supply, and during wet weather, rainwater must be collected and stored in aquifers (huge aquifers that hold a lot of water) and reservoirs. When the water starts to run out, extreme measures are taken, such as a hose ban. The irony, of course, is that when we need water most, it’s the least available. It is for this reason that the British summer of 1976 will remain in the memory of the people forever.

Therefore, we can see that the climate has a direct and very clear impact on the business, but it can also have a bigger impact in a less direct and subtle way.

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